A former colleague at Myntra, the fashion e-retailer, once expressed, “Why bother with static customer segments in a digital business? The person buying an expensive dress for New Year’s also buys inexpensive walking shoes.
Strategy by PowerPoint is Dead
By its very nature, a strategy is about predicting and charting a course for the future. Which means, strategy is hypothesis, not fact, and conjecture until validated.
Time to get serious about your online business
The digital world grows more important, and more confusing, with each passing year. The alphabet soup of acronyms keeps getting thicker and murkier—SEM, ASO, CPI, CPA, CTR, RTB, AR, DMP, SMM, SMO, UX, OTT...
Does your team have a digital orchestrator?
If your ERP or CRM systems are software, so is your customer-facing website, right? Wrong. Think of it more like a retail store or service centre.
The No. 1 Reason Digital Marketing Campaigns Fail
Integrated marketing communications as a concept is simple and powerful, and yet under-utilised by today’s digital marketers.
In an AI future, our main job will be to relearn, unlearn and keep on learning
There is no reason anyone would want a computer in their home, predicted Ken Olsen, founder and CEO, Digital Equipment Corporation—the foremost computer company of its time—infamously.
For the future of artificial intelligence to be bright, the skills needed are human
In 1983, Stanislav Petrov was on duty at a Soviet nuclear early warning centre, when computers warned of five incoming missiles.
Machines and humans—how well they work together may be the key to our future
In the short history of computing, machines have crept ever closer to humans. In the early days, they occupied an entire room for computer-operators to enter.
AI policing is here: Sir, will you slowly step away from that confidential file
The industrial revolution moved manufacturing out of homes and into factories, with larger machines that were powered by rivers and water wheels, and later steam engines. Technology changed working life radically as a result.
Dear online shopper, you are being watched
The convenience of online shopping comes at a cost to our privacy that most of us are willing to accept. This acceptance, though, is aided by a lack of awareness of the data being collected.