If your ERP or CRM systems are software, so is your customer-facing website, right? Wrong. Think of it more like a retail store or service centre.
Does your team have a digital orchestrator?
The No. 1 Reason Digital Marketing Campaigns Fail
Integrated marketing communications as a concept is simple and powerful, and yet under-utilised by today’s digital marketers.
In an AI future, our main job will be to relearn, unlearn and keep on learning
There is no reason anyone would want a computer in their home, predicted Ken Olsen, founder and CEO, Digital Equipment Corporation—the foremost computer company of its time—infamously.
For the future of artificial intelligence to be bright, the skills needed are human
In 1983, Stanislav Petrov was on duty at a Soviet nuclear early warning centre, when computers warned of five incoming missiles.
Machines and humans—how well they work together may be the key to our future
In the short history of computing, machines have crept ever closer to humans. In the early days, they occupied an entire room for computer-operators to enter.
AI policing is here: Sir, will you slowly step away from that confidential file
The industrial revolution moved manufacturing out of homes and into factories, with larger machines that were powered by rivers and water wheels, and later steam engines. Technology changed working life radically as a result.
Dear online shopper, you are being watched
The convenience of online shopping comes at a cost to our privacy that most of us are willing to accept. This acceptance, though, is aided by a lack of awareness of the data being collected.
Outsource digital functions? The answer is no, and yes
If you’re going to outsource digital entirely, you may as well outsource your entire company strategy
7 tips to get more out of your everyday technology…
… and 7 tips for the tech industry, to make our lives easier
The news media needs an important upgrade
Consumers have evolved from being merely readers and viewers to also being participants and users. The news media must do more to keep pace with this evolution.
