The length and nature of online journeys from an initial trigger to product purchase can vary considerably. But many marketers ignore a large number of prime
Online leads flow through like rivers and collect in pools. Don’t ignore the latter!
Break the thread, lose the customer : the internet as conversations-at-scale
We view paintings, photography and television, listen to the radio, and read books and newspapers. The common thread across all of them? Each medium corresponds to a mode of communication that humans have evolved for.
