“Let me think about it” would have been my usual response. Instead, I found myself promising, “Sure we can start in 4 weeks”. This was back in 2018. I left the meeting with my newly signed client, fully aware that my fledgling
To help you keep to your new year’s resolution of reading more and keeping your professional learning going, below are some of my favourite articles, videos and books on digital business, technology and culture from recent years.
Theory is one thing, practice another. From years of running digital experiments on marketing programmes and digital experiences, we at Indiginus
Oh the masks we don, and the personas we project, in the quest for that plum job. These stories are mostly, but not exclusively, from the early phases of my career, when I was not just finding my feet, but also finding myself. I was quite skilled at being interviewed.
Frederick Winslow Taylor, widely regarded as the first management consultant, was the right expert for his times. Changes in industrial production in the early 20th century, best exemplified by Henry Ford’s creation – the assembly line, demanded new levels of routine and conformity from workers.
Video calls while working from home go smoothly for Ankush Kolekar on his fast 10mbps connection, except when an argument erupts outside his neighbour’s front door, just 3 feet away from his own.
This is a tale of two retail competitors in the Corona and post-Corona era. Recognising that consumer behaviour will change, perhaps forever
What is the essence of digital marketing? With its use of data and targeting, the digital marketing aspiration is to engage an individual customer