“Let me think about it” would have been my usual response. Instead, I found myself promising, “Sure we can start in 4 weeks”. This was back in 2018. I left the meeting with my newly signed client, fully aware that my fledgling
My Recommended Readings for 2021 on Digital Business, Technology and Culture
To help you keep to your new year’s resolution of reading more and keeping your professional learning going, below are some of my favourite articles, videos and books on digital business, technology and culture from recent years.
Online leads flow through like rivers and collect in pools. Don’t ignore the latter!
The length and nature of online journeys from an initial trigger to product purchase can vary considerably. But many marketers ignore a large number of prime
Break the thread, lose the customer : the internet as conversations-at-scale
We view paintings, photography and television, listen to the radio, and read books and newspapers. The common thread across all of them? Each medium corresponds to a mode of communication that humans have evolved for.
Our Top 10 Learnings from Running Digital Experiments
Theory is one thing, practice another. From years of running digital experiments on marketing programmes and digital experiences, we at Indiginus
Lies I have told in job interviews
Oh the masks we don, and the personas we project, in the quest for that plum job. These stories are mostly, but not exclusively, from the early phases of my career, when I was not just finding my feet, but also finding myself. I was quite skilled at being interviewed.
Is the Traditional Consulting Model Obsolete in the Age of Innovation?
Frederick Winslow Taylor, widely regarded as the first management consultant, was the right expert for his times. Changes in industrial production in the early 20th century, best exemplified by Henry Ford’s creation – the assembly line, demanded new levels of routine and conformity from workers.
Working from Home, when Home is no Haven
Video calls while working from home go smoothly for Ankush Kolekar on his fast 10mbps connection, except when an argument erupts outside his neighbour’s front door, just 3 feet away from his own.
How Working from Home is Surprising Us
Locked down at home, workers and their bosses are going through a moment of discovery.
The wrong time to flatten the innovation curve
This is a tale of two retail competitors in the Corona and post-Corona era. Recognising that consumer behaviour will change, perhaps forever